intro
Highlighting history
Hanna Brophy is California’s original workers compensation defense law firm. With multiple offices in 13 cities across the state, HB is a giant throughout their field.
Unfortunately, their online presence and
website did not show their history and expertise.
The time had come for Hanna Brophy to evolve
and tell the world why they were the leader
in workers comp defense. Through this
new journey Hanna Brophy presence is
now unmatched from web to social.
Goals
SERVICES
PROCESS
Challenge
With over 75 years of history under their belt
Hanna Brophy has been seen as the leader in
their field across California. However, technology
has changed the game and has taken light
from HB and put that on their competitors. The
challenge wasn’t simple, we needed to remind
the state that HB is king of workers comp defense.
The goal was to bring the brand to life online
through a new website and a thought leadership
platform that would showcase their talented team of experts. It was time to flex their muscles.
Solution
Shatterproof’s solution was to create a new
cutting edge online presence through a
website that would show the size and
experience of HB. We created specific pages
for every single team member, showcased their
specialty, awards, and alma mater. In addition,
each month we bring to the center stage 4 key
members that we call the “Hanna Bropyh
Highlights”. Followed by a new updated brand
and website, we have been creating a social
platform that speaks to the history of the company over the past 75 years.
Results
The results have been and continue to be
outstanding. With the DDD process leading the
way, each month site visibly has been on average
increase of 300%, clients are now reaching directly
to their legal team through the HB profiles.
With new data pouring in each month, Hanna Brophy
now has the visibility to see their reach across the
state and has now returned back to the top of mind
throughout the land.
Quote
From Hanna Brophy
Shatterproof helped shine a brilliant digital light on our law firm and showcased our leadership in the industry vividly. Growth driven design was a foreign concept to many of us, but after seeing it in action through Shatterproof’s designs, we couldn’t imagine our website without it now. Melissa Delaney , Director of Marketing
